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At Outlet Comfort Soft Cup Bra Store (“we”, “us”, or “our”), we prioritise your comfort and privacy just as we do with our signature soft cup bras and nightwear. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website comfortsoftcupbra.com.

1. Information We Collect

We collect information that helps us provide our intimate apparel and swimwear to customers worldwide while maintaining the highest standards of discretion:

  • Personal Information: Name, email address, shipping/billing address, phone number, and payment details when you make a purchase
  • Order Information: Product selections, sizing preferences, and purchase history
  • Technical Data: IP address, browser type, device information, and cookies (see Section 6)
  • Communication Data: Emails or messages sent to our customer service team

2. How We Use Your Information

Your information helps us create the seamless shopping experience we’re known for:

  • Process orders for our comfort-focused lingerie and swimwear collections
  • Provide customer support with the same care we put into our product designs
  • Improve our website and product offerings based on your preferences
  • Send order confirmations and shipping notifications (we never share your purchase details publicly)
  • Prevent fraud and maintain the security of our payment systems
  • Comply with legal obligations as a UK-based retailer

3. Data Sharing and Disclosure

We treat your personal details with the same discretion we apply to our intimate apparel:

  • Service Providers: We share necessary information with payment processors (Visa, MasterCard, PayPal), shipping carriers, and IT security providers
  • Legal Requirements: We may disclose information if required by UK or international law
  • Business Transfers: In the event of a merger or acquisition, customer information may be transferred

We never sell your personal information to third parties for marketing purposes.

4. Data Storage and Security

Your data security is as important to us as the comfort of our bras:

  • All data is stored on secure servers with 256-bit SSL encryption
  • Payment details are processed through PCI-compliant systems – we never store full card information
  • We retain personal data only as long as necessary for order processing, legal compliance, or legitimate business needs
  • International data transfers are protected through Standard Contractual Clauses

5. Your Rights

Under GDPR and other privacy laws, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate information
  • Request deletion of your data (subject to legal requirements)
  • Object to certain processing activities
  • Withdraw consent for marketing communications
  • Lodge a complaint with the UK Information Commissioner’s Office (ICO)

To exercise these rights, please contact us at [email protected].

6. Cookies and Tracking Technologies

Our website uses cookies to enhance your shopping experience:

  • Essential Cookies: Required for the shopping cart and checkout process
  • Performance Cookies: Help us improve our website functionality
  • Analytics Cookies: Allow us to understand customer preferences without identifying individuals

You can manage cookie preferences through your browser settings. Disabling cookies may affect certain website features.

7. Changes to This Policy

We may update this policy periodically to reflect changes in our practices or legal requirements. The updated version will be posted on our website with a new “Last Updated” date.

8. Contact Us

For any privacy-related questions or concerns, please contact our Comfort Specialists:

Outlet Comfort Soft Cup Bra Store
77 Paradise St, Liverpool, GB L1L 3WM
Email: [email protected]